How to start an online business? Marketing July 5, 2021

With the digital world taking over the world, an online business sounds like a great idea. Investing in your business online can seem a little daunting at first. There may be many companies out there already offering the service you might provide. But that should not stop you from working towards your goal. Think about what makes your idea, your business stand out from the rest, and what is it that you offer that will catch the attention of people.

Starting a business online is not going to be easy but there are a few things you need to keep in mind that may help the process become easier.

1. A business idea that the people demand

You won’t be the first one to be starting a business online nor will you be the last one. The people, the audience have abundant options to choose from. Identify what the people demand and provide them with that. Take inspiration from your own life, think about how some problems in your life could be solved with the help of a certain tool or a service. This may help you come up with an idea that stands out from the ones already in the market.

2. Conduct Market research:

Yes, this step will require you to dedicate a certain amount of time and resources but this is an important step. It will help you understand the audience you are trying to target. Knowing the target market and understanding their beliefs, thought processes, values will help you in the long run. You will also understand how the customer behavior pattern differs in various markets. Learn from market research. 

3. Know your competitors

In today’s world, there is at least one company that serves a product or service that you can think of. When you take a step in the business direction, make sure you do a competitor analysis. It is important to know what strategies your competitors are using, the audience they are targeting, etc. The more the number of competitors, the more the demand for the product or service. Knowing about competitors will help you form a business plan, company strategy, target market, and identifying resources that your company could use for its growth. 

4. Setting up a profitable online business

Nowadays people find online stores more convenient than conventional stores. The online market has great potential. So while setting up your business online, make sure to go through all the steps thoroughly and conduct research. Developing a business plan, picking the right e-commerce website builder, choosing the appropriate brand/domain name, setting up the details of the website, taking shipping into account, and finally launching the market online. All the steps are important and deserve your time and attention. 

5. Increase the online traffic

From a sea of businesses, what will drive people to your market? Create strategies and plans that will promote your business in all possible ways. Build an online presence, use the power of social media. Contact companies through emails. Use a creative domain name and keep in mind the SEO. Work on the content for your website by considering SEO. Use your connections to promote the business among people and advertise your business through social media, local markets, or partner up with some other companies.

6. Multiple payment options

Make the process smoother for the people easier. Include multiple payment options for the audience so that they get the luxury of choosing from any one of those. Or in many cases, if one option does not work, it will not drive them away from the purchase since other options are available. 

7. Be open to feedback

Providing services or products to the people is one thing, but making sure you are working in the direction of what they expect or demand is important as well. Have a feedback section where the audience can post their reviews. Read them and address as many issues as you can. 

8. Have an entrepreneurial mindset

Starting an online business is not going to be easy. Having a mindset that can handle the pressure, the success, maybe the failure in a proper way becomes important. An entrepreneurial mindset will help your business grow and achieve your goals.


Your idea may be brilliant but unless executed properly, the dream of turning that idea into reality might just stay a dream. Building an online business is a challenging task but in the end, it will be worth it. It is never too late to start your own business. 

10 Tips on how to start your Software Startup Marketing June 18, 2021


The IT industry has come a long way in the past few years and will continue to grow in the upcoming years. Your idea may be brilliant but if you want to make an impact on the people, a place for your company in the market, you will need to execute your ideas properly. Make sure that the amount of hard work, time, effort, dedication, money, sleepless nights that you put into work amount to something meaningful. In this blog, you will read about some points that one should keep in mind when starting a Software Startup.

Draw a Business Plan:

The most important step when starting your own company is to draw a Business Plan. Prepare a detailed plan that includes your ideas, the reason why you are starting this startup, the audience you want to target, your vision of the company, financial projections, market research, market strategy, etc. All these factors play a major role in any startup and need to be accounted for. 

Market Research:

It comes as no surprise that there are several Software companies out in the market. You need to understand what makes your idea stand out and how you will convince people to buy your software. Conduct thorough research, know your competitors, know what they offer to the audience. Your goal through this process should be to realize if your idea has a place in the market or not. As great as your idea maybe, it will be worthless if it is not practical or convincing enough for people to invest in.

Find Investors:

If you want your startup to survive in the long run, it is important to find an Investor. With the help of an investor, you can improve the way your startup will function. Funds are needed for various activities such as marketing, day-to-day work, asset purchase, etc. Partnering up with investors will not only help your company’s financial status but with their expertise, they can even guide the company’s way towards success. Present your proposal in such a way that negates the possibility of investors hesitating to invest in your startup.

Build an MVP:

Building a Minimum Viable Product (MVP) is an essential step for any startup. While you put your company out in the market, it is only fair that the users get a chance to give feedback. MVPs help the company realize where they want wrong and how they can fix their mistakes. The feedback that will help you improve your work is always healthy and thus building an MVP is a step that should not be neglected. 

Create your company’s website:

In the digital world that we live today, online presence has attained a new height. The world of the internet will allow users to engage from any corner of the world. Creating a website for your company will have several advantages such as accessibility; anywhere at any hour of the day, establishing credibility; to earn the trust of companies these days the mark that is required is the presence of their website, Cost-effective; The luxury of creating a website at the comfort of your own home can save you a lot of money, Marketing; Marketing plays a huge role in the expansion of any business and to spread the news online has become a piece of cake nowadays.


Test the software as it will ensure that it is of the highest quality. You would only want to provide superior quality work to your customers, right? Software testing and quality assurance will help you move one step forward in that direction.

Get the required licenses and permits:

Make sure that you obtain the necessary licenses and permits. It will not only protect your company legally but also bring a certain level of credibility to its name. Failure to have the required licenses permits may result in fines. 

Hire your team:

The recruitment process plays a crucial role. Do not hire people instantly. These people will set the foundation for your company as they will be among the first people to get hired. Their work will determine the company’s future and hence will be of utmost importance. You need to think about various factors; what kind of work do you expect from them, what kind of skill set are you looking for, their pay scale, how many employees can the company initially have, etc. Outsourcing and Freelancing are also great options as it means access to more software experts.

Software Consulting:

Software consultants will bring a business perspective to the technology. They offer advice that will help your company keep up with the latest technology. Their expertise will help in improving the structure and efficiency of the company’s work in a way that will be good for the company in the long run. Their advice will help you understand how an application should be implemented using the latest industry approaches. 

Build an emergency fund:

You cannot expect your startup to succeed in the first few months. It takes time to build a company, and that is why emergency funds are important. They are an essential part of the plan. During the time of any crisis or unplanned situation, you will always have your Emergency funds to fall back on. 


Building a Software Company from scratch is not an easy task. But you have to believe in your idea and work in the direction of achieving your goals. Following these tips might help you brilliantly execute your idea.